• Frontend Developer
  • Shopify Specialist

Fast, beautiful websites that convert.

For founders, service businesses, Shopify stores, and small teams that need a clean website built without agency drag.

Wajeeha Kashif — Shopify and React website developer

Hi, I'm Wajeeha. I build fast, conversion-focused Shopify and React websites with clean UI, custom logic, and maintainable code.

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Live Preview

Recent work

A full-stack lead-generation build I designed and shipped — use the tabs to explore each page.

01 / Case study

JustLeadMarket.com

Full-stack lead generation website for a performance marketing agency.

I built JustLeadMarket as a React + Firebase website with a conversion-focused lead funnel, reusable SEO system, and backend lead handling. The site includes a sticky top form, detailed conditional wizard, Turnstile anti-spam, Calendly booking step, Firestore lead storage, Google Sheets export, and review integrations.

What I built

  • React SPA with reusable, conversion-focused components
  • SEO system using Helmet and JSON-LD schemas
  • Sticky form + multi-step conditional lead wizard
  • Turnstile anti-spam and Calendly booking integration
  • Firestore lead storage and Google Sheets export
  • Google Reviews via Places API
  • Clutch reviews through server-side parsing and caching
  • React
  • Firebase
  • Firestore
  • Functions
  • Turnstile
  • Calendly
Visit the live site
JustLeadMarket home hero — "Just Results. Just Growth." with a free-proposal call to actionJustLeadMarket "How We Work" process section with a lead form
  • Kumo Beds homepage — a custom-coded Shopify store for a UK bed and mattress brand

    Shopify store build

    Kumo Beds

    built to convert · found on Google + AI

    Custom-coded Shopify — features built, not bought as apps.

    What I built

    A complete Shopify store — design, catalogue, conversion-first product pages, and launch — built end to end. The custom-coded highlights:

    • Auto size-guide that shows the right chart for every product
    • Free fabric-sample ordering, built into the store
    • "Add a mattress & save £100" bundle to lift order value
  • Sonador homepage — a custom-coded trade-only B2B Shopify store for a UK bed manufacturer

    B2B Shopify build

    Sonador

    trade-only access · £0 in app fees

    Custom-coded B2B Shopify — a trade gate built in Liquid, not bought as an app.

    What I built

    A complete Wix-to-Shopify rebuild — catalogue, B2B positioning, content, and launch — built end to end. The custom-coded highlights:

    • Trade-approval gate: prices and checkout stay hidden until the client approves an account — coded with customer tags + Liquid, no Shopify Plus, no wholesale app
    • 40+ bed models migrated from a paper brochure into a clean, enquiry-first catalogue
    • Trade-application + "enquire" forms routed straight to the client's inbox
  • Lamore Living homepage — a custom-coded BigCommerce storefront with configurable product options and dependent swatches

    BigCommerce build

    Lamore Living

    custom-coded options · no option apps

    Custom-coded BigCommerce — configurable options with dependent swatches.

    What I built

    A BigCommerce storefront rebuild — homepage, product pages, and content. The custom-coded standout:

    • Configurable product options with dependent swatches, written in code rather than a paid app
    • Homepage and product pages rebuilt for a cleaner buying experience
    • YouTube content integrated into the storefront
  • Bed & Mattress Outlet storefront — a custom-coded Shopify fix for variant pricing and product options

    Shopify fix

    Bed & Mattress Outlet

    variant pricing fixed · more buyable options

    Custom-coded Shopify fix — variant pricing and product options sorted in the code.

    What I did

    Brought in to fix the product setup so the catalogue actually works:

    • Fixed variant pricing that wasn't showing correctly
    • Expanded the product options so more size and spec combinations are buyable
  • Luxus Beds storefront — a custom-coded Shopify fix for navigation, swatch selection, and option pricing

    Shopify fix

    Luxus Beds

    fix-and-stabilise sprint · cleaner buying UX

    Custom-coded Shopify rescue — navigation, swatch UX, and option pricing stabilised.

    What I did

    A focused fix-and-stabilise sprint on a live store:

    • Rebuilt the navigation so the store is easier to move through
    • Fixed the swatch-selection experience
    • Sorted required product options with dynamic pricing, so the right price always shows
  • Luxury Bed Store homepage — a custom-coded Shopify store turned premium and conversion-focused

    Shopify store build

    Luxury Bed Store

    stock theme → premium · built to convert

    Custom-coded Shopify — a stock theme turned into a premium, conversion-first store.

    What I built

    Turned a stock Shopify theme into a premium, conversion-focused store. The custom highlights:

    • Custom hero sections
    • A dynamic delivery timeline
    • An interactive "Order Free Fabric Samples" flow

Services

Clear, focused builds that help your business launch, grow, and scale.

Most popular!

Shopify Website

Ecommerce storefronts built around how your customers buy.

Best for

  • theme customization
  • collection pages
  • product pages

From

$2,500

Build Shopify store

Websites & Dashboards

Marketing sites, one-pagers, static sites, and dashboards — fast, responsive, and built to convert.

Best for

  • marketing sites
  • one-pagers
  • static sites
  • dashboards

From

$3,000

Start my website

Custom Site & App

Multi-page custom sites and small apps with real logic, dashboards, logins, and tools built to do a job, not just look good.

Best for

  • custom multi-page sites
  • dashboards
  • internal tools
  • sites with auth & logic

From

$8,000

Plan my build
Most advanced!

Web Apps & MVPs

React + Firebase products with logins, data, and real functionality — MVPs to full web apps.

Best for

  • MVPs
  • web applications
  • internal tools

From

$20,000

Plan my web app

Not sure which one you need? I'll help you choose the right build for your goals.

Let's talk

What working with me actually feels like

You bring the messy idea. I turn it into a clear, buildable website plan.

The Build Plan

  • Focused attention

    I keep a light client load.

  • Conversion-first layout

    Every section has a job.

  • Clear scope

    You know the quote before we start.

  • Clean implementation

    React, Shopify, and maintainable code.

  • Real logic underneath

    Not just pretty screens.

  • Calm communication

    Clear next steps, no chasing.

Start a project

Watch me actually build it

Short videos of real projects coming together — tap any card to play.

Certified by the community

Certificates from the workshops, programs, and events I have taken part in.

  • Microsoft Student Partners Women in Tech community member certificate

    Women in Tech — Community Member

    Microsoft Student Partners

    2020

  • Microsoft Student Partners DevOps and Security for .NET Core certificate

    DevOps & Security for .NET Core

    Microsoft Student Partners

    2020

  • Microsoft Student Partners PowerShell for Penetration Testers certificate

    PowerShell for Penetration Testers

    Microsoft Student Partners

    2020

  • SOFTEC Forte Quest webinar participation certificate

    Forte Quest Webinar — Participation

    SOFTEC, FAST

    2021

  • Microsoft Learn Student Ambassadors Tech Tehwar participation certificate awarded to Wajeeha Kashif

    Tech تہوار — Participation

    Microsoft Learn Student Ambassadors

    2021

  • IEEE WIE Tech Tehwar participation certificate awarded to Wajeeha Kashif

    Tech تہوار — Participation

    IEEE WIE

    2021

Questions clients ask before we start

Quick answers about process, pricing, timeline, and how I work.

Wajeeha KashifOpen to project inquiries

Today

Do you build custom Shopify stores and React sites?

Yes. I build custom Shopify themes and React or Next.js front ends, mostly conversion focused storefronts, landing pages, and lead gen sites, with clean and accessible code.

What do I actually get from the free intro call?

In about 20 to 30 minutes you get an honest feasibility read, a rough scope, a realistic timeline, and a starting from price. You leave with a clear plan you can act on, with me or without me. No pressure, no obligation.

How does pricing work?

Project based, not hourly. After the intro call I send a fixed quote up front, so no surprises and no meter running. As a rough guide: Shopify websites start at $2,500, websites and dashboards (one-pagers, static sites, and marketing sites) start at $3,000, custom sites and small apps (multi-page sites with logins and dashboards) start at $8,000, and larger web apps and MVPs start at $20,000.

How long does a build take?

It depends on scope. A landing page is often about a week. Custom sites and Shopify stores usually take a few weeks. You get a realistic timeline in the quote, and I keep a light client load so your project gets real focus.

Who owns the code and files when we are done?

You do. Once the project is paid for, the code, design files, and assets are yours to keep, host, and edit. I never lock you into me for future changes.

Do you need access to my store or accounts?

For a brand new build, usually not at the start. To work on an existing site I will need limited access, like a staff or collaborator invite, and only what the task actually needs. You can remove it any time.

Do we sign a contract first?

Yes. Before I start we agree a simple written scope covering what I am building, the timeline, the price, and that you own the final code. It keeps expectations clear and protects both of us.

Can you work on my existing site, or only new builds?

Both. I take on new builds and improvements to existing Shopify or React sites, from a single fix or section up to a full revamp. If something is broken or slow, I can audit it first and tell you honestly what is worth doing.

Can you set up analytics and conversion tracking?

Yes. I can wire up analytics like Google Analytics 4 and track the actions that matter, such as form submits, button clicks, and checkouts, so you can see what is working. Tell me what you want to measure and I will set it up.Source: Google Analytics 4

Will you share my project publicly?

Only with your say so. I never publish a client store name, URL, or code. If I mention past work it is by type and outcome, not by client identity, unless you have cleared it for sharing.

What happens to the details I send through the form?

They come straight to me so I can reply, and that is it. I do not sell or share your details, and the form is protected against spam with Cloudflare Turnstile. If you would rather not use the form, you can reach me through the contact section.Source: Cloudflare Turnstile

What happens after launch? Do you offer support?

At handover you get the finished site, the files, and a quick walkthrough so you can run it yourself. If you want ongoing fixes or new features later, I am glad to keep working with you. No lock in either way.

Ask me anything…
Ask me directly

A bit about me

Hi, I'm Wajeeha — a frontend and Shopify developer building fast, conversion-focused websites for founders, small teams, and agencies.

I work on Shopify stores, React websites, and full-stack web apps where the goal is not just a nice design, but a site that loads quickly, feels clear, and helps visitors take action.

My background is in Computer Science, and most of my work sits between design, development, and business logic. I've built lead-generation funnels, custom Shopify storefronts, and React + Firebase apps with logins, dashboards, forms, live data, and booking flows.

I like clean implementation. That means responsive layouts, maintainable code, useful UX decisions, and fewer unnecessary apps or complicated workarounds. The kind of work that looks polished on the front and stays easy to manage behind the scenes.

I work remotely with clients worldwide and keep a light project load on purpose. When I take on a project, it gets real focus instead of being squeezed between too many things at once.

You bring the messy idea. I turn it into something clear, fast, real, and ready to use.

Tools I use: React, JavaScript, Shopify, Firebase, GitHub, VS Code, Figma.

Start a project

Tell me what you're building. I read every message myself.